Busy B Marketing · Flagstaff, AZ
Your business shouldn't be kept a secret.
I build quarterly marketing campaigns for independent Flagstaff businesses designed to help locals remember you, tourists find you, and your brand promote you.
Scout route
Locals → Visitors → Your place
The Busy B idea
Great businesses are like a hive.
When the queen bee finds a place to call home, she doesn't keep it a secret. She signals directions until the whole colony knows where to go. What are you doing to show your hive to the Flagstaff colony?
Locals need a reason to remember.
This isn't about making social posts go viral. This doesn't mean you need to take a loss offering discounts. It means they need reasons to participate.
Tourists need a reason to choose.
They are searching for new spots and new activities every time they make the trip up the hill. We have to make your spot a go-to destination every time.
Your business needs a unified message across relevant platforms.
Campaigns built for where your target audience spends their time. Not blasting everywhere for everyone. Just for them.
What you actually get
One quarter. One solid, agreed-upon campaign. And 5 solid “S's.”
Each quarter gets a focused campaign built around what's happening in your business and in the town — Summer tourism, NAU events, Snowy seasons, holidays, and more.
1. Scout
I need to know what your brand stands behind, what it feels like, and who it's resonating with.
2. Secure
The brand voice, feel, tone, colors, website, socials, etc. across all channels to create or ensure consistency.
3. Shape
We work together to determine what is going to be the most impactful change we can make over the next 3 months.
4. Send
The campaign will begin to drip into the relevant channels for your business. If they don't exist? We build them.
5. Survey
Plain English recap: what needs more time, what is working, what isn't, what next.
See it before you buy it
A sample quarter for “The Pinecone.”
A fictional downtown café with a few loyal regulars, slow tourist seasons, and a miscommunicated message worth sharing.
Meet the B in Busy B
Hi, I'm Brandon; you can call me “B.”
I moved to Flagstaff when I was 23 and lived in town for 4 years before moving to Williams for a year and leaving to travel the country. When that period of my life ended, I wasn't sure where to go or where to take my education and experience, so I went home, to Flagstaff, Arizona. When I came back, several of the local spots I remembered were gone. When I asked my local friends who have spent either their entire life here or most of it, they had no idea what I was talking about. I assumed I'd shown my friends this place. I hadn't. And now I can't even remember its name.
I genuinely can't stand watching great small businesses close quietly because nobody knew they were there.
I spent years learning how the boldest brands in the world get seen and stay strong. The strategy, the research, the copy, the creative, the measurement. Busy B Marketing is me pointing all of that at the town I live in for the business owners who give back and shape the community with their expertise and passion.
Proof of craft
You're looking at my work right now.
Busy B Marketing is a campaign I built the same way I'd build yours. The name, the story, this site, the card in your hand. One idea everything ladders up to, words in a voice built for my target audience: you.
My training ground: full campaigns for Aviation Gin, Liquid Death, Dr. Squatch, Hulu, CD Projekt RED, and Netflix. These were all built during my marketing degree, not for clients, but as proof of craft. Busy B is the first brand that's all mine.
Here's a complete Scout Report, cover to cover — how a business shows up around town, assessed honestly through all five S's, with the gaps named in plain English.
Questions owners usually ask
A few honest answers.
Is this just social media management?
No. Social may be part of the campaign, but the work starts with the brand itself and the customer path. That can include Google, Facebook, Instagram, LinkedIn, email, print, signage, web copy, surveys, and whatever helps your target audience find you.
Do I need to commit to a full quarter?
The free Scout Report comes first. If there's a fit, the quarter gives the work enough time to become visible and allows us to gather feedback for our pivot into the next quarter.
What does a quarter cost?
It depends on what we choose to focus on and the scope of what is involved. I'd rather give you a real number after the Scout Report than a vague range before it. The report is free either way, and it's useful even if we never work together.
What kinds of businesses is this best for?
Independent Flagstaff cafés, restaurants, shops, makers, hospitality, tourism-adjacent businesses, and local services that rely on being discovered, remembered, and recommended.
What if I already have a website and social media?
Great! Is it working? The question is whether they're giving people one clear reason to choose your business over the rest. The Scout Report looks for gaps and tests whether your efforts are producing the realistic results they should be.
Bees don't keep secrets
If your place is worth finding, the town should know where to look. The tourists should hear about it when planning their trip or returning for another semester. Start with the free Scout Report and leave knowing what's working, what's missing, and what's next.
The easy first step
Get a free Scout Report.
I'll scout around your current marketing and send back the clearest missed opportunities in plain English. No jargon. No pressure.
- How easy you are to find cross-platform
- Whether locals and tourists are getting the same signal
- What your social presence is saying
- Your sidewalk pull — what a walker sees in three seconds
- Quick wins for the next 30 days
- One campaign angle worth considering next quarter
Not sure what you'd get? Read a full sample report →