Busy B Marketing · Flagstaff, AZ
The best little spot in town shouldn't be the one that quietly disappears.
I run quarterly marketing campaigns that turn great Flagstaff businesses into the places locals rave about and tourists go out of their way to find.
What really stings?
You didn't open your doors to become a marketer.
You opened because you're great at the thing you do — the food, the coffee, the craft, the service. Marketing was supposed to be the easy part.
But here's what stings: I'll try an incredible new place in town, come back a few months later, and it's gone. When I ask other locals what happened, they say the worst four words in business — "I never even knew it was there."
Great isn't enough if nobody knows you exist. That's not your fault. It's just not your job. It's mine.
Why great places go unseen
Incredible product. Invisible marketing.
Flagstaff runs on two crowds: the locals who keep you alive in the slow months, and the tourists who pack the town in season. The businesses that become staples are simply the ones both crowds actually know about.
Being seen isn't luck and it isn't a bigger budget. It's a plan — the right message, in the right places, on a schedule — instead of posting when you remember to.
What a Busy B quarter looks like
One season. One real campaign. Not random posts.
Every quarter I build and run a focused campaign for your business — start to finish — so you can get back to running the place.
- A plan for the season
- A real campaign built around what's actually happening this quarter — tourist rush, slow month, a new menu, a holiday. Not scattered one-off posts.
- Words & visuals that sound like you
- Copy and design in your voice — the kind of writing and creative that national brands pay a fortune for, pointed at your corner of Flagstaff.
- Seen where locals & tourists look
- The right channels for your crowd — social, email, local search, print where it still works — so the people who'd love you can actually find you.
- You'll know if it worked
- Plain-English results at the end of the quarter. No jargon, no smoke — just what moved, what didn't, and what we do next.
See it before you buy it
A sample quarter, start to finish
Meet "The Pinecone" — a fictional downtown Flagstaff café. Amazing pastries, loyal regulars, dead as a doornail on weekday mornings and totally invisible to the tourists two blocks away.
The Situation: word-of-mouth keeps the regulars coming, but there's no reason for anyone new to walk in, and no one's telling the tourist crowd it exists.
The Big Idea — "Flagstaff's Front Porch." Position The Pinecone as the cozy first stop of everyone's Flagstaff day: locals fueling up, tourists starting their adventure. One warm, ownable idea that every post, email, and sign ladders up to.
The creative
Instagram / Reel
"Before the trail. Before the shops. Before the day even starts." — a 15-second morning-light reel of the first pour, ending on the porch.
Email to the regulars
Subject: "We saved you a seat." A warm weekday-morning nudge with a locals-only early-bird reason to come in before 9.
Sidewalk / print
A sandwich board tourists can't miss: "Start your Flagstaff here." Same idea, different corner.
Where it runs
- Instagram + local hashtags for the tourist discovery crowd
- A simple weekly email to bring regulars back midweek
- Google Business Profile tuned so "coffee near me" actually finds them
- One well-placed sidewalk sign for foot traffic
The payoff
The Payoff: a slow Tuesday becomes a reason to visit, tourists get pulled in from two blocks over, and "The Pinecone" stops being a secret. That's a staple in the making — and exactly the kind of quarter I'd build for you.
Big-brand brain, local heart
Same thinking the big names pay for — now for Main Street.
Before Busy B, I built full marketing campaigns for some of the boldest brands around. Here's a taste of how I think.
Aviation Gin
Email campaignA Ryan-Reynolds-dry email: "More charming than your ex. Less emotional too." Voice that sounds exactly like the brand.
Dr. Squatch
Product & research"Ritual Kits" — self-care for men repositioned as mission packs (The Breakup Cleanse, The Promotion Purge), backed by real survey + interview research.
Hulu
Ad creative"your world. unfiltered. bold originals. no apologies." — a split-screen concept and billboard, copy and design together.
Liquid Death
Full strategy"Murder Your Thirst" — a complete campaign, global expansion plan, and ROI dashboard for a brand that sells water like a rebellion.
CD Projekt RED
CRM turnaroundHow a "gamers-first" studio rebuilt trust after a rough launch — transparency, service tiers, and community as a comeback strategy.
Netflix
Global & brandBrand hierarchy, messaging, and an international expansion plan taking the brand into China.
Straight up: these were self-directed strategy projects — I was not hired by these brands. They're proof of how I think, not clients. The next case study I want on this page is yours.
(placeholder)
Meet the B in Busy B
Hi, I'm Brandon.
I'm a Flagstaff local who genuinely can't stand watching great small businesses close quietly because nobody knew they were there.
I've spent my time studying and building marketing for brands most people would recognize — the strategy, the research, the copy, the creative, the measurement. Busy B is me pointing all of that at the town I actually live in.
No account managers, no jargon, no disappearing act. Just me, in your corner, building the campaign that gets your place the attention it already earns.
How we start
Three steps to becoming a staple.
- 1
Free marketing audit
I take an honest look at how your business shows up today — and where you're leaving customers on the table. No charge, no pressure.
- 2
We plan your quarter
If it's a fit, I build a season-long campaign around your goals, your voice, and your crowd.
- 3
You become a staple
We run it, measure it, and turn your place into one locals and tourists can't stop talking about.
Let's create a buzz
Get your free marketing audit.
Tell me a little about your business and I'll take a free look inside your hive — where you're getting seen, where you're not, and the quickest wins. No cost, no obligation.