Busy B Marketing · Flagstaff, AZ
The best little spot in town shouldn't be the one that quietly disappears.
I run quarterly marketing campaigns that turn great Flagstaff businesses into the places locals rave about and tourists go out of their way to find.
What really stings?
You didn't open your doors to become a marketer.
You opened because you're great at the thing you do — the food, the coffee, the craft, the service. Marketing was supposed to be the easy part.
But here's what stings: I'll try an incredible new place in town, come back a few months later, and it's gone. When I ask other locals what happened, they say the worst four words in business — "I never even knew it was there."
Great isn't enough if nobody knows you exist. That's not your fault. It's just not your job.
It's mine. And I learned it from a bee.
How bees fix this
When a bee finds something good, she doesn't keep quiet.
She flies home and dances. Actual figure-eights, actual directions — angle, distance, "trust me, it's worth the trip" — over and over until every bee in the hive knows exactly where the good stuff is.
No luck. No bigger budget. Just the right message, repeated in the right place, until the whole hive shows up.
Flagstaff works the same way. The town runs on two crowds — locals who keep you alive in February and tourists who pack the sidewalks in July — and the businesses that become staples aren't the best-funded ones. They're the ones both crowds know about.
Your place is the find. Flagstaff is the hive. I'm the dance.
What a Busy B quarter looks like
One season. One real campaign. Not random posts.
Every quarter I build and run a focused campaign for your business — start to finish — so you can get back to running the place.
- A plan for the season
- A real campaign built around what's actually happening this quarter — tourist rush, slow month, a new menu, a holiday. Not scattered one-off posts.
- Words & visuals that sound like you
- Copy and design in your voice — the kind of writing and creative that national brands pay a fortune for, pointed at your corner of Flagstaff.
- Seen where locals & tourists look
- Social, email, local search, print where it still works. The right dance floor for your crowd — so the people who'd love you can actually find you.
- You'll know if it worked
- Plain-English results at the end of the quarter. No jargon, no smoke — just what moved, what didn't, and what we do next.
See it before you buy it
A sample quarter, start to finish
Meet "The Pinecone" — a fictional downtown Flagstaff café. Amazing pastries, loyal regulars, dead as a doornail on weekday mornings and totally invisible to the tourists two blocks away.
The Situation: word-of-mouth keeps the regulars coming, but there's no reason for anyone new to walk in, and no one's telling the tourist crowd it exists.
The Big Idea — "Flagstaff's Front Porch." Position The Pinecone as the cozy first stop of everyone's Flagstaff day: locals fueling up, tourists starting their adventure. One warm, ownable idea that every post, email, and sign ladders up to.
The creative
Instagram / Reel
"Before the trail. Before the shops. Before the day even starts." — a 15-second morning-light reel of the first pour, ending on the porch.
Email to the regulars
Subject: "We saved you a seat." A warm weekday-morning nudge with a locals-only early-bird reason to come in before 9.
Sidewalk / print
A sandwich board tourists can't miss: "Start your Flagstaff here." Same idea, different corner.
Where it runs
- Instagram + local hashtags for the tourist discovery crowd
- A simple weekly email to bring regulars back midweek
- Google Business Profile tuned so "coffee near me" actually finds them
- One well-placed sidewalk sign for foot traffic
The payoff
The Payoff: a slow Tuesday becomes a reason to visit, tourists get pulled in from two blocks over, and "The Pinecone" stops being a secret. That's what a dance looks like. And it's exactly the quarter I'd build for you.
Proof of craft
You're looking at my work right now.
Busy B is a campaign I built the same way I'd build yours — the name, the story, this site, the card in your hand. One idea everything ladders up to, words in a voice built for exactly one audience: you.
Before this, I trained by building full campaigns for brands with the biggest personalities in the game — strategy, research, copy, creative, and the dashboards that prove it worked:
Aviation Gin
Email campaignA Ryan-Reynolds-dry email: "More charming than your ex. Less emotional too." Voice that sounds exactly like the brand.
Dr. Squatch
Product & research"Ritual Kits" — self-care for men repositioned as mission packs (The Breakup Cleanse, The Promotion Purge), backed by real survey + interview research.
Hulu
Ad creative"your world. unfiltered. bold originals. no apologies." — a split-screen concept and billboard, copy and design together.
Liquid Death
Full strategy"Murder Your Thirst. Embrace the Rebellion." — a complete campaign, Japan expansion plan, and ROI dashboard built on the brand's famous slogan.
CD Projekt RED
CRM turnaroundHow a "gamers-first" studio rebuilt trust after a rough launch — transparency, service tiers, and community as a comeback strategy.
Netflix
Global & brandBrand hierarchy, messaging, and an international expansion plan taking the brand into China.
Straight up: those were training builds from my marketing degree — nobody hired me, and I'll never pretend otherwise. Busy B is the first brand that's all mine. The second one should be yours.
Meet the B in Busy B
Hi, I'm Brandon.
I'm a Flagstaff local who genuinely can't stand watching great small businesses close quietly because nobody knew they were there.
I spent years learning how the boldest brands in the world get seen — the strategy, the research, the copy, the creative, the measurement. Busy B is me pointing all of that at the town I actually live in.
No account managers, no jargon, no disappearing act. Just your scout, in your corner, making sure the hive knows what you've got.
How we start
Three steps to becoming a staple.
- 1
The Scout Report (free)
I fly a lap around your marketing — how you show up to locals, tourists, and Google — and bring back the quickest wins in plain English. No charge, no pressure. That's just what scouts do.
- 2
We plan your season
If it's a fit, I build a season-long campaign around your goals, your voice, and your crowd.
- 3
The town finds you
We run it, measure it, and turn your place into the one locals and tourists can't stop talking about.
The dance starts here
Get your free Scout Report.
Tell me a little about your business and I'll take a lap — where you're getting seen, where you're not, and the fastest ways to fix it. Free, no strings. Worst case, you get an honest report and a good cup of coffee out of me.